Programme Overview
18-month programme + End Point Assessment | Nationally recognised qualification
Fully funded – there’s no cost to you as a learner. You’ll earn a real salary in a paid, full-time role from day one.
During this programme, you’ll develop the tools to lead confident sales conversations, build trusted relationships, and close deals that drive business growth. Sales Executives play a pivotal role in generating revenue, nurturing customer loyalty, and supporting strategic goals.
Who It’s For
This programme is ideal for ambitious, goal-oriented individuals who want to build a future in sales. Whether you’re new to sales, moving into a sales-focused role, or looking to sharpen your skills, this programme builds the confidence, credibility, and commercial acumen you need to succeed.
No prior experience needed – just resilience, motivation, and the willingness to learn.
”Sales is more than persuasion - it’s about people, trust, and timing. Whether you’re nurturing long-term clients or chasing new business, we’ll help you build strategies that work, conversations that convert, and a career you can be proud of.
Skills You’ll Build & What You’ll Learn
What You'll Learn
- Understand your organisation’s sales strategy, market position and customer base
- Learn how to analyse customer motivations and adapt to different buyer behaviours
- Know how to position products and services to demonstrate value and ROI
- Understand sector-specific regulations, compliance, and ethical standards
- Learn how to manage accounts, retain clients, and close deals effectively
Skills You’ll Build
- Sales planning, forecasting, and territory management
- End-to-end customer engagement and needs analysis
- Proposing solutions and negotiating successfully
- Closing sales using ethical, customer-first techniques
- Using CRM and digital tools for research, reporting and communication
- Time and priority management
- Collaboration with marketing, finance, and service teams
Qualification & Accreditation
You’ll gain the Sales Executive Level 4 Apprenticeship, a nationally recognised qualification.
Achievement of this apprenticeship meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS).
You may also complete Level 2 Maths & English Functional Skills, if required.
What the Programme Looks Like
A blended, wraparound learning experience designed to help you learn and grow every week – with all your progress tracked and supported through our smart learning platform, Aptem.
What You Will Experience
- Monthly training modules led by expert coaches
- 6–8 hours per week of off-the-job training
- Live workshops with sales simulations and practical coaching
- Ongoing 1:1 mentoring and feedback
- Online study and reflective learning via Aptem
- Structured on-the-job learning aligned with your actual deals and goals
- Final End Point Assessment (EPA) to showcase your expertise
Career Progression
Completion unlocks roles such as:
Or pathway into leadership roles or specialist sales areas (e.g. Key Accounts, Enterprise, SaaS)
Or transition to professional sales qualifications or management programmes (e.g. Team Leader L3)
Your Experience as a Futurist
At Diverse Futures, you’re not just starting a programme – you’re joining a movement. As a Futurist, you’ll grow in confidence, build skills that last, and be part of a community that believes in making a difference.
You’ll get access to enrichment opportunities, inspiring events, and a network of peers and alumni who’ve got your back. We’re a proud B Corp with a mission to open doors – and keep them open for those coming up behind.
With safeguarding and wellbeing built into every step, you’ll grow in a place that’s safe, supportive, and serious about your future.
Why Employers Choose Diverse Futures
Unlock your Team’s Potential:
- Apprentices bring fresh energy and enthusiasm that lifts team morale and sparks innovation
- Hiring apprentices helps build a loyal, skilled workforce tailored to your company’s needs
- Fully funded through the Apprenticeship Levy – no extra cost to your business
Programme-Specific Benefits:
- Commercially confident sales professionals trained in ethical, customer-first selling
- Improved lead conversion, client retention, and account growth
- Sharper forecasting, communication and CRM use to support wider business goals
Who Can Apply
We believe talent is everywhere but opportunity isn’t.
We’re a mission-driven organisation focused on creating equitable pathways into great careers. That means backing young adults from low-income, diverse, and state school-educated backgrounds to break into industries they’ve historically been excluded from. We also champion those already in work, helping them grow, upskill, and thrive.
That’s why our programmes are inclusive and open to people at different stages of life and career. Whether you’re starting out, switching direction, or building on your current role, if you’re ready to show up and put in the work, you’re in the right place.
Depending on the level and employer requirements, our programmes are open to:
- School leavers aged 16+ (we’ll guide you if the role requires 18+)
- Career changers
- Jobseekers
- Current employees looking to upskill
To be eligible, you must:
- Have the right to work in the UK
- Have lived in the UK or EEA for the past 3 years
- Be in a role where you can apply your learning (we can help you find one)
- Not already hold a qualification in the same subject
- Not be studying another government-funded qualification
Your training is fully funded, and you’ll earn a salary while gaining real experience in a full-time role.
- We work with employers who value character, attitude, and aptitude to learn, not just CVs.
- We unlock potential so everyone has the chance to thrive.
Explore More Pathways
Looking for Something Different?
Explore our apprenticeship suites:
Key Insights
Who
This programme is ideal for ambitious, goal-oriented individuals who want to build a future in sales.
Career Progression
Completion unlocks roles such as:
Business Development Manager • Account Manager • Sales Consultant • Field Sales Executive
